The Fading Reverse Auction —Morgan

Another printer agreed: “We will not participate in reverse auctions. What the buyers gain in savings, the suppliers lose in profit. If your only requirement is to get the lowest price, then we are not your printer.”

Bids are not always honored. Although auction rules mandate steep penalties when a bidder backs out, it still happens. Sometimes the prices end up so low that they aren’t realistic. This forces the printer to either cut corners on their print project or lose money on the job.