Review of RFID in 2007

Where were the most acorns sown?

It is one thing to look at the money spent but that is necessarily historical. On the other hand, the IDTechEx Knowledgebase of RFID projects - the largest in the world by a big margin - reveals where most of the new projects are cropping up. We added 509 projects in 2007 to reach 3096 projects in 101 countries and involving 4231 organisations, with links to 526 company RFID slideshows and audio. Those newly recorded projects represented 20% growth in the size of the database, reflecting the rapid growth of the market way beyond the Chinese ID card. We could have added over 500 more consumer goods companies mandated by retailers to tag pallets and cases but that would be living a lie because most of these are doing little or nothing in the face of the huge financial cost and lack of payback if (when?) they comply. Their usage averaged less than 300,000 tags each and those were purchased at prices nearer to ten cents than the $5 of passport tags and $50 or more for most active tags. The expenditure on associated infrastructure was also modest, though the potential is huge when new technology reduces costs so RFID suppliers to this sector can put today’s eye watering losses behind them. It also calls for certain retailers learn to practice mutuality of benefit with their consumer goods suppliers.