Revisiting the Content Manager

PI: How are you repurposing content? What media are you repurposing to, and what has been the growing role of the Internet over the past two years?

Stephens: "We are repurposing files in a number of ways. A large number of clients are adding PDFs to their intranet sites for sell sheets and marketing purposes. Corporate marketing departments are also repurposing files for use as PowerPoint presentations. Finally, we convert a large number to JPEG for Internet or CD-ROM applications, specifically in the catalog and publishing markets."