Rex Three: Technology Provides Edge

Ad agencies lean heavily on Rex Three to guide them through the infancy stages of a project to seek out opportunities for cost savings, aid in planning and provide logistical insight.

As for marketing services, the company enjoys creativity challenges. It utilizes cross-media software to make variable data direct marketing campaigns last longer by combining direct mail with personalized URLs (PURLs), e-mail blasts and other electronic-based enticements.