RFID in 2006: A Story of Extremes

There are also new markets opening up beyond transport. Dr Chang-Hun Lee of the National Information Society Agency, Korea says, “Ubiquitous Sensor Networks will be a huge RFID market in a few years.”

RFID tagging of livestock is driven by ever wider legislation. For example, the European Community and New Zealand join the party in 2008-2010, creating a market for tagging sheep, goats, pigs and cows, the total demand for these two regions being over 150 million tags yearly at about $2 each in 2010 from almost none today. Add a big demand for systems to that figure. The largest bookseller in the Netherlands BGN is ordering several million tags yearly for its new scheme and its payback is so compelling that others will rapidly follow.