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This year, IDTechEx expect that only 375 million tags will be used for this sector, the main reason for this is that the read performance is still not satisfactory for most companies. For example, George Chapelle, CIO of Sara Lee, reports that on frozen and dry foods they achieve about a 70% read rate, and on chilled foods the read rates is about 30% using Gen 2 tags. With such poor read rates they cannot realize internal benefits.
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- People:
- George Chapelle
- Rollin Ford
- Places:
- Europe
- North America
- Retail
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