RFID Progress in Retail to Mid 2007

George reported that tag performance is more important than the cost, feeling that if better read rates can be achieved (and he stated that this means close to or definitely 100%), this would drive adoption, more than tag cost has, and it would drive benefits which would enable a return on investment (ROI). It is so extreme that a major retailer and Consumer Packaged Goods (CPG) company reported at the IDTechEx RFID Smart Labels USA event in February that they would even consider frequencies other than UHF if it meant they could achieve 100% read rates.