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What does this mean for the RFID industry? The challenges faced by consumer packaged goods suppliers are not new, but as a result they are doing little more than slap and ship.
Sara Lee, with revenues of $12 billion, will use only about 50,000 RFID tags in 2007 to meet retailer mandates.
Even the largest CPG companies, such as Procter & Gamble, told IDTechEx that the number of tags it ordered in 2006 were just “several million”.
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- People:
- George Chapelle
- Rollin Ford
- Places:
- Europe
- North America
- Retail
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