Richard Childress Racing Unveils Latest Wraps Powered by Roland

This year marks the 65th anniversary of NASCAR racing, a sport with a following of more than 75 million fans around the globe. Among U.S. professional sports franchises, NASCAR ranks second to only the NFL in television ratings. It’s also a multi-billion dollar business, with more fortune 500 sponsors than any other motor sport. All of these sponsors are seeking to reach and influence NASCAR’s huge audience, and one of the primary ways they accomplish this is through vehicle wraps. The finely-tuned race cars driven by NASCAR’s top pros have become important advertising vehicles, literally, for a host of major companies, including Budweiser, Chevrolet, Rheem, Caterpillar, Bass Pro Shops, and many more.