Richard Childress Racing Unveils Latest Wraps Powered by Roland

Of course, these cars don’t wrap themselves. Virtually every major NASCAR racing team depends on a crew of skilled graphics professionals and technologically advanced digital printing equipment to design, produce and install the wraps. One such team is Richard Childress Racing (RCR), which employs a staff of five to wrap the cars of high-profile drivers like Kevin Harvick, Jeff Burton and Paul Menard. The design and production work takes place at RCR’s 2,500-square-foot Graphics Center, located on the team’s expansive campus in Welcome, NC. After creating and outputting the detailed color graphics on their Roland printers, the crew performs the actual wrap installations at three of RCR’s 15 on-campus body shops. In addition to wrapping the team’s race cars, RCR also wraps the trucks and trailers that transport these cars to and from various race tracks across the country.