Richard Childress Racing Unveils Latest Wraps Powered by Roland

According to David Hart, director of corporate communication for Richard Childress Racing, the quality of each vehicle wrap is vital to RCR’s overall success. “Sponsorship is the life blood of our organization, and big, bold, colorful graphics are essential for promoting the companies that support us,” said Hart. “Our wraps directly represent and reflect the brands of our sponsors, so everything has to be perfect. With the cost of sponsorship for a NASCAR Sprint Cup series team at $20 million or more, getting the graphics on the car just right, including color-matched logos, is critical.”