Richard Childress Racing Unveils Latest Wraps Powered by Roland

RCR’s graphics team take advantage of the off-season to design and install wraps for its new and repeat sponsors. They also work diligently during the season to make sure the wraps look good for every race. That isn’t an easy task, considering the wear and tear NASCAR racing puts on these vehicles. “Under normal ‘city street’ conditions, vehicle wraps are durable and long lasting,” said Woodward. “But NASCAR conditions are far from ordinary—it’s a world of scratches, bang-ups and full-on crashes. We completely re-wrap every one of our cars prior to each race, which means we’re installing wraps on an average of seven to nine vehicles per week.”