Richard Childress Racing Unveils Latest Wraps Powered by Roland

To keep pace with these demands, Woodward and his team rely on four Roland eco-solvent large-format printers, including a 64˝ VersaCAMM VS-640 metallic inkjet printer/cutter, and three SOLJET models—a 54˝ XC-540 printer/cutter, 64˝ XJ-640 printer, and a 54˝ XC-540MT metallic inkjet printer/cutter. “Just about every graphics team in NASCAR has turned to digital printing technology versus paint,” said Woodward. “A lighter vehicle means more speed, and whereas multiple layers of paint added around 14 pounds to one of our cars, a digital wrap adds only nine pounds. Being able to easily remove a digitally created wrap to make body repairs is also a big advantage. Instead of having to strip off all that paint, and then re-paint, a removable digital wrap can be peeled off quickly and easily.”