Ricoh to Focus on Helping Printers to Transform and Thrive at drupa 2012

Peter Williams, Executive Vice President Ricoh Europe PLC and Head of the Production Printing Business Group in Europe, explains: “There is no doubt that printing companies need to make changes to adapt to today’s new market realities. And there are many new trends towards targeted marketing campaigns, print on demand and just-in-time delivery - all opportunities for businesses to take full advantage of now and in the future.”