Ricoh Focuses on ‘Print and Beyond’

DÜSSELDORF, GERMANY—May 3, 2012—At drupa 2012, Ricoh (Hall 8a) is looking at ‘Print and Beyond’ by analyzing the trends that are changing the way businesses will purchase and use ‘print’ in the future. Drawing on research recently published by the Economist Intelligence Unit and sponsored by Ricoh, print service providers are encouraged to look not only at the impacts of future technology on their own businesses, but also at how technology will change the way their corporate clients will work in the future. In the study, six out of ten respondents said they believe the markets they operate in will be significantly altered between now and 2020, bearing little similarity to today, so it’s crucial print service providers are prepared for the profound, yet energising, effects of technology change.