Ricoh Releases a Marketer's Guide to Data- and Insight-Driven Marketing

BOULDER—Jun 28, 2012—When it comes to marketing, precision matters. Award-winning marketer, Sandra Zoratti, author and vice president of marketing, executive briefings and education for Ricoh, establishes a persuasive case for data-driven marketing in her new book—“Precision Marketing: Maximizing Revenue Through Relevance”— launched by Ricoh today.