Ricoh Releases a Marketer's Guide to Data- and Insight-Driven Marketing

Featuring success stories from industry giants such as Amazon Fiat, and Caesar's Entertainment, the book provides valuable and pragmatic insights into how a company can earn and maintain a strong foothold in today's highly competitive economy.

Zoratti explains how customers say, “Know me or no me!” and vote with their dollars, attention and brand-altering online voices when companies fail to deliver relevant marketing content. Marketers, it seems, are still missing the relevancy mark and thus introducing substantial risks to the health of their business.