Ricoh Unveils First-Ever iPad App for Driving Commercial Printing Profit

The app in action
Consider a customer eager to order 5,000 identical postcards promoting a new venture. That’s a low-margin, low-return campaign for the print/marketing services provider and the customer. Ricoh’s app helps foster the conversation between the PSP and the customer about the value of customized, and even multi-channel campaigns. The salesperson can use a presentation, video and white paper in the app to counsel the new client on the value and ROI associated with variable data printing (VDP), personalized images, QR Codes, personalized landing pages (pURLs) and more.