Book Printing Outlook : Riding the Higher Ed Wave

“Publishers have had time to plan for 2012 in terms of inventories,” he says. “I don’t think we’ll see a big dip in 2012 the way we did in 2011. We’ve invested considerably in the ability to produce short-run, custom four-color textbooks for a particular adoption at a particular college, as well as one- and four-
color trade books within our short-run, digital inkjet plant. This will 
allow publishers to produce quantities they’re confident they can sell. That is a good business for us, and will be strong in 2012.”