Book Printing Outlook : Riding the Higher Ed Wave

Simply put, the book map is too large to characterize with sweeping generalizations.

Popular perception has the e-book methodically stripping away market share from every publishing segment, but that is simply not the case. The e-reader certainly came into its own during 2011, and virtual books went flying off virtual shelves in a post-holiday 2010 downloading spree. But, according to a study titled “BookStats,” conducted by the Association of American Publishers (AAP) and the Book Industry Study Group (BISG), a lion’s share of the growth is relegated to the trade market, particularly adult fiction.