Book Printing Outlook : Riding the Higher Ed Wave

Late last winter, Malloy obtained a new casebinding line. Unfortunately, Upton expects to see more encroachment in the paperback market, and the printer has invested accordingly.

“Trade paperbacks are down more than the trade hardcover segments,” he notes. “In general, our theory is that consumers who were willing to buy the hardcover premium product in the past will be more likely to stick with that product than those who opted for less-costly softcover products. So, we’ve beefed up our hardcover binding capabilities.”