Book Printing Outlook : Riding the Higher Ed Wave

Publisher net sales rose 5.6 percent (to $27.94 billion) between 2008 and 2010. Unit sales increased 4.1 percent during the time frame.

The trade market saw a 5.8 percent increase to $13.94 billion since 2008, a figure that is certain to spike, given the 2011 “significant explosion in e-book sales,” notes AAP’s Andi Sporkin. Both adult fiction and juvenile segments experienced consistent annual gains.