Book Printing Outlook : Riding the Higher Ed Wave

E-book growth has been monumental; it represented just 0.6 percent of the trade market share in 2008, a figure that ballooned to 6.4 percent in 2010. Unit sales grew 1,039.6 percent during the three-year period. In adult fiction, e-books now account for 13.6 percent of the net revenue market share.

Higher ed has been nothing short of phenomenal, with its $4.5 billion in net sales representing a 23.1 percent increase since 2008.