Riding Into the Sunset --Dickeson

Took me a while to learn these basic truths, but learn them I did from pulling together 168 monthly reports. Stupid me. This is all too obvious if you just think about it a moment.

Slowly, ever so slowly, I began to de-emphasize the cross-company ranking (external benchmarking), but continued to do it, nonetheless, until the sun dipped down into the sea of cold truth. I developed a series of internal benchmarking reports by monthly individual press performance. These used a 12-month rolling format where each month you lop off the oldest month and add the newest. These rolling 12-month reports were private to the company reporting data for those presses. Rolling 12 months were used to minimize seasonal fluctuation in the data.