Ripon Community Printers -- A Heat Wave
PI: Did you promote the press?
Lyke: We sent postcards announcing the press to everyone in our customer database file and then followed up with an issue of our quarterly newsletter, PressLines, which told the entire story of the press. A picture of a tropical beach on the postcard set the foundation of our campaign, which has been, 'Things are heating up in Ripon.'
- Companies:
- Canon U.S.A.
- manroland Inc.
- Ripon Printers
- Places:
- Ripon Community
- RIPON, WI
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