Ripon Printers: A Midwestern Delight

Printed Catalogs Still Needed

While competing in the catalog and directory space does pose the risk of lost share to electronic alternatives, Hopp points out that most customers—even those who briefly flirted with online-only marketing—appreciate the value offered by hard-copy catalogs.

"We weathered that storm for about two years, and most of our clients realized that they still needed to mail physical catalogs to drive customers to their Websites," he says. "Print runs are down, as are page counts, but versioning has increased."