Ripon Printers: A Midwestern Delight

The fact that employees have embraced the customer-focused approach has made for a point of differentiation. "(Competitors) can certainly buy presses like ours," Hopp states, "but they can't hire employees like ours."

Ripon Printers has also taken an aggressive approach toward educating customers. Its prepress department has dedicated staff members who provide customer guidance on proper job files and the company hosts four Webinars a year on various relevant topics. A twice-monthly e-mail blast keeps clients abreast on topics impacting their work, from market trends to ongoing postal updates.