RIT and THE PRINT COUNCIL Join Forces to Launch Website on Research Demonstrating the Viability of Print

WASHINGTON DC—August 21, 2007—The Print Council announced the launch of Print in the Mix: a Clearinghouse of Research on Print Media Effectiveness, a web-based clearinghouse of information and research on the effectiveness of print in advertising and marketing. Published by the Rochester Institute of Technology’s Printing Industry Center and funded by The Print Council, Print in the Mix (http://printinthemix.rit.edu/) is a collection of statistical information and research on all areas of print including direct mail, magazines, custom publishing, newspapers, etc.