RIT and THE PRINT COUNCIL Join Forces to Launch Website on Research Demonstrating the Viability of Print

“This is a very exciting and useful portal into the world of print for all those who study, design, create, evaluate and use the medium for commercial or educational purposes,” says Patricia Sorce, administrative chair of RIT’s School of Print Media, and co-director of its Printing Industry Center. “Print in the Mix is a living, growing communications tool that will serve to demonstrate, in very positive ways, the role of print as a viable information medium within the marketing mix, which as we all know grows and changes in many ways each and every year.”