RIT and THE PRINT COUNCIL Join Forces to Launch Website on Research Demonstrating the Viability of Print

“The most effective way to build the market for printed goods is to provide the best educational resources, to increase awareness, to promote advocacy and to sponsor ongoing research into the field. That’s what Print in the Mix is all about, and we’re extremely pleased to be a major part of it,” says Ben Cooper, executive director of The Print Council, which funds the online clearinghouse.