Heidelberg Unveils New Strategy; Skipping PRINT 13

Heidelberg also has invested heavily in its Atlanta Technology Center, and will continue to make use of the facility for individualized presentations to existing and prospective customers. By the time Heidelberg holds its next customer open house in August (the third to be held this calendar year), the facility will feature new equipment including four new offset presses, digital cutsheet presses, wide-format inkjet printers, drupa-generation postpress and packaging equipment, along with CTP systems and integrated workflow. The Technology Center fits Heidelberg’s consultative approach to helping existing customers and prospects investigate multi-machine options compatible with their individual business models.