Heidelberg Unveils New Strategy; Skipping PRINT 13
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Implementation of the new marketing strategy on several fronts will preclude Heidelberg’s attendance at PRINT 13.
“Heidelberg made the difficult determination that no exhibit we could mount at a large-scale national trade show would reasonably or completely address the range of individual solutions our customers and prospects require,” said Andy Rae, senior vice president equipment, Heidelberg USA. “Given our brand image, and with as much market exposure as Heidelberg has, we have chosen to concentrate on developing a range of targeted opportunities for face-to-face engagement and have shifted our resources in that direction.”
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