RIT Experts Discuss Kodak’s Bankruptcy Filing

John Ward, former Kodak employee and lecturer in RIT’s E. Philip Saunders College of Business:

• Kodak has many strong assets to carry forward post bankruptcy. While the brand value has dropped over the years, it is still very strong on a global basis. They have an excellent portfolio of intellectual property in the imaging space that can be the core of new solutions. They have excellent employees around the world. They have strong product lines in the commercial printing areas. These assets are significant and will likely provide the basis for successful go-forward model post bankruptcy.