RIT Experts Discuss Kodak’s Bankruptcy Filing

• The photography market that Kodak dominated was a uniquely profitable model. Every picture taken used a piece of high profit margin film, and one or sometimes two, pieces of high profit margin paper. Add to this profit on the sale of film, frames and processing, there was tremendous value created. With digital there is profit made on the sale of the camera but after that there is little else. The pie shrank rapidly, and as Kodak had the biggest portion of the pie they felt the most pain.