RIT Experts Discuss Kodak’s Bankruptcy Filing

• One of the things that probably hurt Kodak’s transition plans the most is the lack of consumer printing. Kodak was well positioned to grab a share of this printing market with their photographic, thermal and ink jet solutions.

• In the late 1990s and early 2000, it was clear that digital photography would replace traditional photography. What was uncertain was the rate at which the change would take place. In the short-termed-focused world of the U.S. business it would have been very difficult for a CEO at Kodak to bias towards a more rapid decline of their film and paper business. So the incentive was to always bias toward a slower substitution rate and this led to the “slow bleed” that the company has undergone for the past decade.