Mercury Print Gets New Name, Production Facility

ROCHESTER, NY—No, Mercury Print Productions isn’t entering the witness protection program. It is, however, changing its name and relocating its business to another area of its Rochester, NY, home city.

The company, which specializes in textbooks and educational materials, is being rechristened Mercury, An Innovation Solutions Co., according to the Rochester Democrat and Chronicle. The identity switch is accompanied by a consolidation of operations as it will funnel two plants into one 170,000-square-foot facility in Rochester Tech Park.

“I’ve always wanted to get into one facility for efficiency,” Mercury CEO John Place told the Rochester newspaper.

The move began in March and is expected to take up to three months to complete. The company has also added two presses: a Kodak Prosper 5000XL inkjet press, which is already installed at the new location, and a Heidelberg sheetfed press.

Mercury also spent about $600,000 on mailing equipment and hired a mailing manager to enable less outsourcing, Place told the paper. In addition to the 10 new jobs that have been created, he expects to add more new employees as the company gets more settled.

With the added capacity, Place sees Mercury increasing its sales from the current $30 million per year mark to the $50 million plateau within a few years.