Rock Communications Acquires Colorfx

NEWTON, IA—Rock Communications, based here, has completed a deal to acquire Colorfx Inc. of Des Moines, IA. Terms of the transaction were not disclosed.

The combined companies have approximately 400 employees in five facilities throughout central and northeastern Iowa. Combined annual sales are approximately $75 million. Colorfx and Rock Communications will retain their original names.

Colorfx has three locations, including two facilities in Des Moines and a plant in Waverly, IA.

The combined company will be led by Jon Troen, president of Rock Communications. John DeVries, current president and CEO of Colorfx, is retiring to pursue other interests.

“The union of these two companies will allow us to offer our customers the services of a national printer while providing the care and personal attention of a regionally focused business,” Troen says.

“Both Rock and Colorfx have excellent reputations in the marketplace and we intend to keep their branding in place. Overnight, we have become the region’s top comprehensive marketing solutions provider operating out of one geographic area.”

With little overlap in capabilities and customers, Rock and Colorfx will offer complementary marketing services, including commercial web, sheetfed, and digital printing, as well as direct mail, photography, design and interactive Web services.