ROI on CTP--To Buy or Not to Buy?

Customers like to have optimum control (on their end) as well, which is one of the reasons they're so receptive to the technology. "If the process is easy and predictable," says Richards, "customers will come back."

While it's difficult to measure the value of intangible benefits such as ease and predictability, Richards believes they're important factors that must be considered when figuring the ROI for computer-to-plate.