ROI on CTP--To Buy or Not to Buy?

"Just about every customer we have mentions quality," he explains. "And that's a major part of the value—what you give the customer. The customer doesn't care how you get there, but we're able to get there quicker with a better product. And that's what it's all about."

Risk vs. Value

Determining the return on investment (ROI) on a big-ticket technology like CTP can be a scary ordeal for any printer. When the investment involves hundreds of thousands, even millions, of dollars, printers need a reliable gauge to measure the value—and risk—of their investment.