ROI on CTP--To Buy or Not to Buy?

That tool is ROI, and learning how to use it correctly isn't as difficult as it may seem, according to Efrem Lieber, Presstek's director of sales and marketing, and a "guru" in calculating ROI on CTP.

"An ROI scares some people. They think it takes an accountant or an MBA to do it right. Nonsense!" exclaims Lieber. "There are really only two measures that make sense in calculating value—total cost to print and time to print.