ROI on CTP--To Buy or Not to Buy?

For example, Lieber cites the printer that may reject the entire CTP process because the digital plates may be more expensive than conventional ones. As a result, he misses out on the advantages of reduced makeready, more stable press runs, lower labor costs and other benefits of CTP.

One of those benefits is increased productivity (and ultimately profitability), which is an intangible, but critical, factor in determining the second measurement of ROI: time to print.