Roland Replaces Reilly as Big Flower Becomes Vertis Inc.

Don Roland, CEO of TC Advertising since 1995, has been named CEO of the combined businesses. Roland joined TC Advertising in 1983 and became executive vice president in 1993. Prior to joining TC Advertising, he was an executive at Times Mirror Press.

The new name of the company is Vertis Inc.

"Our new name symbolizes our commitment to the principles on which the company was founded— after all, 'vertis' is the center of advertising."