Ross PrintMarketing: Blazing the Campaign Trail

"We deal in runs of hundreds of thousands, sometimes millions—significantly-sized projects," Ross points out. "We had a Harris M-110 with GMI color controls, but it wasn't enough. The marketplace was changing, and it now demands more and more different four-color images. We're still printing in the millions, but it might be 100,000 of this, 50,000 of that. So we needed a production platform that produced low waste and could do quick turnarounds from job to job.