Ross PrintMarketing: Blazing the Campaign Trail

Best of All Worlds

"The whole concept of the Speedmaster XL 75 came from wanting the efficiencies of a web press, but needing the Inpress color controls, the fast makereadies and the efficiencies that sheetfed technology gave us," Ross adds. "The XL 75 was the perfect balance for that.

"We also opted for the CutStar sheeter, which gave us the ability to buy paper more economically as roll stock. As we went from the web press, where it took about 2,000 cutoffs of paper to reach perfect color and register, the XL 75 achieves it after just 200 sheets."