Ross PrintMarketing: Blazing the Campaign Trail

Ross PrintMarketing took that philosophy to another level with the acquisition of the SM 52 with Anicolor, which only takes 20 sheets to attain optimal color and registration. "It's a powerful machine and Heidelberg has been a phenomenal partner," he notes.

As for future investments, custom programming will get plenty of attention in the short term. Ross also believes Android tablet technology could provide a powerful path to enhancing data collection and manipulation for marketing purposes. His goal for this year is to bring in 25 percent more new contracts compared to 2010.