Ross PrintMarketing: Blazing the Campaign Trail

What it all boils down to, from Ross PrintMarketing's point of view, is being a marketing partner for its clientele—a single-source provider for concept-to-mailbox direct mail solutions. But, don't interpret that to mean he views printing as a poor stepchild.

"Manufacturing matters," Ross concludes. "We wouldn't exist as a marketing company just to become some variation of an agency. The fact that we're a marketing company, with the strength of a manufacturing company, provides some really unique benefits to our customers." PI