Ross PrintMarketing: Blazing the Campaign Trail

Printing is never the final destination for Ross' clients, but merely a means to an end—or rather, a continuation. According to Ross, founder and president of the company, direct mail is primarily a customer retention device for its franchise-based clients with mass market television budgets.

Frankly, Ross himself probably isn't that big a fan of the "marketing services provider" moniker because he sees a bevy of companies that lay claim to such status, but fall short in executing the vision. But that's not Ross' battle; his main concern is in ensuring that his 32-year-old firm continues to deliver on the commitments that have convinced some original customers to stick with the company over the long haul.