Ross PrintMarketing: Blazing the Campaign Trail

Ross PrintMarketing manufactures point-of-purchase items such as counter handouts, flyers and menus, along with distributed products including door hangers, freestanding inserts and coupon booklets. But its bread-and-butter offering is direct mail, all of which serves the franchise niche.

Ross would be quick to point out that his company isn't selling printing; it's peddling pizza and sandwiches, fitness programs, automotive services, health care and casual dining experiences."All of those things are what the (end user) is buying," he notes. "Print is just the tool, the vehicle."