Ross PrintMarketing: Blazing the Campaign Trail

"I can take the targeted segment of a particular franchise group and utilize the talents and capabilities of Ross PrintMarketing in a very specific area," its president explains. "Over time, we became a very dominant player in the markets that we chose."

While the printed product helps customers drive end users toward their respective businesses, the data manipulation and interpretation by Ross PrintMarketing provides the driving directions, so to speak. That store-level data provided by clients is used to help identify consumer buying patterns. The ROI analysis and response rates provided to customers are generated from customized programs devised by Ross' adept team of programmers.