Keeping Print Relevant -- A Call to Arms

This is a call to arms. Our industry desperately needs broad-based, grassroots support. It is high time for every single printing company that truly wants to remain relevant in the 21st century to not just embrace the message, but become proactive in “talking the talk and walking the walk.”

We’ve already been guilty in the past of giving away what little profit margin we’ve had in the name of defending our business from competition. Let’s not repeat this mistake by giving up on print as one of the most powerful, effective and efficient means of communication. It’s now or never. PI